Home › About

An advisory built on the answer you need, not the product we sell

Uddan Unlimited was founded on a straightforward observation: most people take the first loan they are offered, because comparing properly is genuinely hard work.

Our story

We started because the advice people were getting was not advice

In 2015 our founders were working inside two of India’s largest private lenders. They kept seeing the same thing: a customer who qualified for a far better product walking out with whatever that branch happened to sell, because nobody had the time or the mandate to compare.

Uddan Unlimited was set up to be the other side of that conversation. We hold no lending licence and carry no book of our own. What we have is a panel of 48 lenders and insurers, direct relationships with their credit teams, and no reason to prefer one over another beyond which is right for the file in front of us.

Eleven years on, we have advised more than 31,500 households and businesses and placed over ₹1,900 crore of credit. The service is still free to the borrower.

Illustration of an advisory consultation
What guides us

Three commitments we will not trade away

They occasionally cost us a commission. They are the reason clients return and send their families.

Suitability before commission

Payouts differ between lenders. We rank by what is right for your file, and we will tell you when the better-paying option is the worse one for you.

No surprises in the fine print

Processing fees, insurance loading, foreclosure charges and reset clauses are put in front of you in writing before you sign anything.

Your data stays contained

Documents are collected over an encrypted channel, visible only to your named adviser, and never circulated beyond the lenders you approve.

Leadership

Led by someone who has sat on the lender’s side of the desk

Which is precisely why we know what a credit committee is looking for.

Sweta

Director

An MBA and media graduate with more than ten years of experience across a range of sectors, including financial institutions on both retail and corporate lending.

Find out what you actually qualify for

A 15-minute conversation, a soft-check eligibility view across our lender panel, and an honest answer — including when the answer is “not yet, and here is why”.